Category Research studies

Is Covid-19 an “Ordinary Flu” That Benefits Politicians? Perception of Pandemic Disinformation in Latvia

ABSTRACT: This study examines society’s susceptibility to COVID-19-related disinformation in Latvia, linking it to self-evaluation of the perceived COVID-19 health risks. The main research questions are: “How do Latvians experience disinformation about COVID-19?”; “How does this experience relate to different…

Consumers’ Inclusiveness and Migration: Evaluation of Selected Brands through the Brand Identity Prism

ABSTRACT:Brand identity management is central to brand building which prompted our evaluation on two master brands – Coca Cola and CloseUp – using the Brand Identity Prism. It explored how consumer inclusiveness and socioeconomic migration have affected consumers’ identification with…