ABSTRACT:
Digital transformation has revolutionised cross-cultural communication, creating both unprecedented opportunities and complex challenges, including the persistent digital divide. This study applies a quantitative bibliometric approach to examine global research trends on the digital divide’s influence on cross-cultural communication from 2000 to 2024. Utilising Scopus-indexed data, the research employs performance analysis and science mapping techniques using VOSviewer and Publish or Perish to analyse publication patterns, identify influential contributors, and uncover thematic clusters. Findings reveal a substantial increase in scholarly output over time, with dominant themes including digitalisation, intercultural competence, and emerging technologies. However, persistent gaps in representation, particularly in marginalised and underrepresented communities, underscore the urgency for more inclusive and equitable academic efforts. The findings offer critical implications for theory and practice, and serve as a foundation for more inclusive, globally informed digital communication practices.
KEY WORDS:
cross-cultural communication, digital divide, digital transformation, bibliometric analysis, VOSviewer
DOI: https://doi.org/10.34135/communicationtoday.2025.Vol.16.No.2.6