Volume 8 (2017)

Communication Today 1/2017

Table of Contents

Theoretical studies:

Jana Radošinská: New Trends in Production and Distribution of Episodic Television Drama: Brand Marvel-Netflix in the Post-Television Era

Slavomír Gálik: Influence of Cyberspace on Changes in Contemporary Education

Ondřej Roubal: Sociology of Branding: “Just Do It” in the “No Limits” World

Dana Petranová – Monika Hossová – Peter Velický: Current Development Trends of Media Literacy in the European Union Countries

Peter Horváth – Matúš Meluš: Media Games in the Background of Slovak Parliamentary Elections in 2016


Research studies:

Ľudmila Nagyová – Ingrida Košičiarová – Martina Sedliaková: Corporate Communication as One of the Basic Attributes of Corporate Identity – Case Study of Chocolate Milka

Tatiana Savrasova-V’un: Social Networks and Their Role in Development of Civic Activity of the Ukrainian Youth


Essay:

Renáta Sedláková: Socially Insensitive Messages, Stereotypes and the Disadvantaged Others in the Czech Advertising


Reviews & Today

Communication Today 2/2017

Table of Contents

Theoretical studies:

Branimir Felger – Gordana Lesinger: Media Responsibility During the Coverage of Terrorist Attacks – A Case Study of the Abduction and Execution of the Croatian Citizen Tomislav Salopek Era

Uğur Gündüz – Burcu Kaya Erdem: The Concept of Virtual Nationalism in the Digital Age: Social Media Perspectives of Turkey

Lucia Škripcová: Motivations and Incentives of Community Media Content Creators: A Case Study of SpodNás


Research studies:

Tomáš Fašiang – Pavel Gežík: Using Heuristic Methods in the Process of Retail Shops Placement in the Context of Marketing Communication Effect Maximisation

Martin Kuchta – Andrej Miklošík: Evolution of Digital Video Consumption Patterns

Snježana Barić-Šelmić – Tomislav Levak – Barbara Balen Domazetović: Marginal Groups and Their Role within Media and Society Spectacularization – The Case of the International “Big Brother” Television Reality Show

Michal Tkaczyk: Between Politicization and Securitization: Coverage of the European Migration Crisis in Czech Online News Media

Derya Gül Ünlü: Men’s Evaluation of “Hegemonic Masculinity” Roles in Turkish Television Advertisements Portraying Men


Essay:

Miloš Mistrík: Video and Theatre or a Hybrid Scene: The Case of Theatrical Mise En Scène Fanny and Alexander


Interview:

Eduardo Bittar: The Era of Global Disputes and Mass Media Distortions (Dialogue on Recognition, Justice and Democracy). Interview with Marek Hrubec

Hana Pravdová – Ľubica Hulajová: Mediatisation of Communicative Behaviour. Interview with Friedrich Krotz


Reviews & Today