ABSTRACT:Despite appearing in different forms with multiple endemic functions in digital peer contexts, prior research is engrossed with a focus on the Like and Share buttons. Therefore, it pays scant attention to the remaining social button variants, which are brought…
ABSTRACT:Parasocial interaction (PSI) is a term describing an audience’s false belief of a social experience with a media persona. Among adolescents, influencers are the most respected media personas. Through social networking sites (SNS), they act as models representing specific value…
ABSTRACT:The aim of this research study is to analyse the state of background music played in facilities of the hospitality industry in the Czech Republic in relation to how customers perceive said music. The study draws from a part of…
ABSTRACT:The proliferation of video ads has drawn the attention of both researchers and practitioners. Academic research is expected to provide a deeper understanding of factors driving the irritation of users from online video ads and factors possibly reducing their general…
ABSTRACT:The present study explores the ways in which children’s and young adult literature is adapted to film, as these stories allow the autonomous world of childhood, distinctly different from the adult perspective, to emerge. At the same time, however, literary…
ABSTRACT:The purpose of the study is to examine and compare digital users’ motivations for news exposure in three European countries (Germany, Spain, and the United Kingdom) belonging to each of Hallin and Mancini’s media systems. For this research, a cross-national…
ABSTRACT: At the time of the global crisis caused by COVID-19, when people become more open to changing their lifestyle and mindset, the Ukrainian online news media adjust the way they present environmental issues by relying more on messages that…
ABSTRACT: The study is focused upon the public figure of Volodymyr Zelensky, a former comedian and media person, who burst into politics in 2019 to win the Presidential Election and to become the sixth President of Ukraine. In this article,…
ABSTRACT: The study addresses the importance of a higher education institution’s marketing management and brand and prestige building in relation to its applicants. The research employs a wide range of secondary data sources from around the world while mainly consisting…
ABSTRACT: Social media have gained traction in advertising campaigns for luxury and fashion clothes using influencers, who shape trends of photography. To remain competitive, however, influencers depend on how they convey authenticity, which largely relies on the key visual elements…