Volume 4 (2013)

Theoretical studies:

František Zich: Lived Space, Mental Maps And Advertising

Józef W. Bremer: What Is Neuromarketing ?

Agnieszka Turska-Kawa – Waldemar Wojtasik: Communication Function Of Elections

Dušan Pavlů: The Making Of Advertising Industry In The Czech Lands: Beginning Of The Institutionalization Of Advertising Industry In The Czech Lands From First Half Of The 19th To The 20s Of The 20th Century

Research studies:

Ondřej Roubal: Knowledge Of A Social Profile And Its Role In Marketing Practice Of Schools In „Knowledge Society“

Marcel Lincényi: Exploring Media Literacy Among Elementary School Pupils

Daniela Kollárová: „Think globally, act locally“ does not apply to slovak importers

Václav Kupec – Anton Kretter: Measurement Of Marketing Data Attributes

Essay:

Jozef Sedlák: The Similarity And Differentiations