Volume 12 (2021)

Communication Today 1/2021

Communication Today Volume 12

Table of Contents

Theoretical studies:

Slavomír Gálik – Branislav Oprala: Temporal Changes under the Influence of Digital Media

Peter Getlík – Markéta Andričíková: Meta-Revision: The New Paradigm of Faustian Stories

Wiktor Widera: Attracting and Pre-Integrating Migrants Using Digital Media in the Local Labour Market

Research studies:

Lucia Spálová – Peter Mikuláš – Oľga Púchovská: Attitudes towards Different Influencer Categories – Exploration of Generation Z

Caroline S. L. Tan: “Do I Care that You Are Credible and We Are Similar?” Examining Credibility and Similarity as Experienced by Social Media Followers

Michal Lukáč – Václav Kupec – Přemysl Písař – Peter Štarchoň: The Interaction between the Marketing Communications Audit and Visitors in Museum Facilities

Presly Ogheneruke Obukoadata – Ngozi Eje Uduma – Oluchi Sussan Obukoadata: Consumers’ Inclusiveness and Migration: Evaluation of Selected Brands through the Brand Identity Prism

Nataliya Panasenko – Peter Krajčovič – Halyna Stashko: Hard News Revisited: A Case Study of Various Approaches to an Incident at a Primary School as Reflected in the Media

Nadezhda Radina – Sofya Bobkova: International Obligations on Atmosphere and Climate Protection in Media Discourse: Propaganda Models of Russian and US Media

Tamás Darázs – Jarmila Šalgovičová: Impact of the Corona Crisis on Marketing Communication Focused on Tourism

Ladislava Knihová: The Role of Educational Content in a Digital Marketing Strategy

Reviews & Today