Category Research studies

ARTIFICIAL INTELLIGENCE IN NEWS PRODUCTION: AUDIENCE PERCEPTION AND ATTITUDES TO TECHNOLOGICAL CHANGES IN JOURNALISM

ABSTRACT: The study explores media audiences’ attitudes and opinions towards technological changes in journalism. Artificial intelligence is one of the most relevant digital communication tools for processing and disseminating journalistic content today. The focus of the study is its use…

SEGMENTING EWOM SEEKERS IN TOURIST DESTINATIONS: COMMUNICATION DYNAMICS IN CZECHIA AND SLOVAKIA

ABSTRACT: This study explores the segmentation of electronic word-of-mouth (eWOM) seekers in tourist destinations, with a specific focus on communication preferences and channels. The aim is to enhance the understanding of eWOM behaviour beyond traditional sociodemographic factors, emphasising communication strategies…