ABSTRACT: The study focuses on the problem of firms communicating via social networks in the B2B environment and also examines how companies behave on social networks. The goal of the study is to discuss the ways used by selected B2B…
ABSTRACT: By increasing the diversity of data from the evolving rebirth of societies to become greener, a need to simplify perception has been created, especially in the area of interactive data visualisation, which helps the user with data interpretation. Therefore,…
ABSTRACT: This study examines society’s susceptibility to COVID-19-related disinformation in Latvia, linking it to self-evaluation of the perceived COVID-19 health risks. The main research questions are: “How do Latvians experience disinformation about COVID-19?”; “How does this experience relate to different…
ABSTRACT:Being under the pressure of uncertain times, galloping technology and dynamic changes in customer behaviour, companies hold their business managers accountable for fostering greater organisational achievements. While marketing budgets are shrinking, marketing professionals must deal with ongoing media fragmentation and…
ABSTRACT:Tourism and travelling are among the most affected sectors of national economies worldwide due to the pandemic caused by a disease called COVID-19. Nowadays, we still cannot accurately predict the effects of this negative impact. Although the pandemic arrived relatively…
ABSTRACT:The aim of the study is to compare the strategies of the Russian and American media in justifying the need to comply with international obligations on atmosphere and climate protection in the context of solving national propaganda tasks and to…
ABSTRACT:The study highlights various approaches to an incident at a primary school as reflected in the media. The authors analyze different media outputs and by using numerous examples prove the most important features of the news. They supplement their quantitative…
ABSTRACT:Brand identity management is central to brand building which prompted our evaluation on two master brands – Coca Cola and CloseUp – using the Brand Identity Prism. It explored how consumer inclusiveness and socioeconomic migration have affected consumers’ identification with…
ABSTRACT:Museum facilities are part of an economic environment that is continually developing and subject to hypercompetitive conflicts. Museums must therefore apply adequate modern marketing tools, including marketing communications, which not only have informative and promotional functions, but at the same…
ABSTRACT:This study explores the roles that similarity and credibility play in the influencer-follower relationship as experienced by followers. The data was collected using face-to-face semi-structured interviews that were conducted with 37 young adults, analysed using thematic analysis. The findings show…