ABSTRACT: The integration of the Internet and social media into daily life has profoundly transformed not only access to information but also individual perceptions and behaviours. This pervasive digital presence, particularly amongst younger generations, has been associated with a decline…
ABSTRACT: Framing theory explains how media shape public perceptions by selecting and interpreting social events. This study examines how the adoption of the euro was framed in Croatian online media during both the pre-adoption (December 2022) and the transition periods…
ABSTRACT: Our research indicates a clear need to attract the attention of society to the role a family plays in it. Systematisation of the special literature and approaches for solving the problem connected with the family indicates that it commonly…
ABSTRACT: This scientific study offers an exploratory insight into knowledge about emotionalization in contemporary television news. It examines the extent to which – and the strategies through which – emotionalization is encoded and manifested in news headlines within the main…
ABSTRACT: This study examines the relationship between political correctness and authenticity in contemporary political communication, focusing on how deviations from political correctness norms shape public perception and political polarisation. Through a comparative qualitative analysis of selected public statements and media…
ABSTRACT: The impact of Generation Z on the tourism market requires a better understanding of their behaviour in this area. As the generation with the strongest digital connection, Generation Z strongly influences trends in domestic and foreign tourism, marketing communication,…
ABSTRACT: Visual brand communication faces the challenge of effectively capturing viewers’ attention in a crowded media environment. This study investigates the impact of a logo’s position and movement in an advertising video on its visibility and attention distribution. In a…
ABSTRACT: Wine consumption amongst younger generations is shifting towards occasion-based and selective patterns, positioning labels as critical communicative interfaces where quality, meaning, and trust are negotiated. This study examines how Generation Y and Z consumers interpret wine label attributes and…
ABSTRACT: This study examines the literature on children’s consumer behaviour between 2000 and 2024 through a systematised exploratory review guided by the SALSA method (Search, Appraisal, Synthesis, Analysis). In a globalised and digitalised communication context, the review analyses dominant research…
ABSTRACT: This study explores how hotels in Slovakia use Customer Relationship Management (CRM) as a communication-driven strategy to build and maintain guest relationships. CRM is examined as a framework that integrates multiple communication channels and touchpoints to enhance guest satisfaction,…