Volume 14 (2023)

Communication Today 1/2023

Table of Contents

Theoretical studies:

Jana Radošinská – Lenka Rusňáková – Zuzana Točená – Martin Schwarz: The Blockbuster Biopic Bohemian Rhapsody as an Expression of Cinema/Music Synergy

Dinko Jukić: Beyond Brand Image: A Neuromarketing Perspective

Yuliia Skrynnik: Media as a Construct of the Modern Discursive Personality: Methodology of the Values-Based Approach

Research studies:

Inés Leal-Rico – Natalia Papí-Gálvez – Cande Sánchez-Olmos: What Is Subvertising? A Proposal of Delimitation and Definition

Ľubica Gajanová – Margaréta Nadányiová – Jana Majerová – Boris Kollár – Anna Pražáková: Is Gen Z So Different? An Analysis of the Impact of Comparative Advertising

Marianna Marko – Alena Kusá: Greenwashing and the Nature of Education in Relation to Consumer Trust in Fast Fashion Marketing Communication

Eva Breva-Franch – Fernando Olivares-Delgado – M. Teresa Benlloch-Osuna: Sustainable Outdoor Advertising: A Professional Point of View from Spain

Kristína Korená – Petra Pártlová: Social Media as a Tool of Building Reputation and Identity of National Parks

Paulo Duarte Silveira – Cristina Marreiros: The Influence of Advertising at the Point-of-Purchase on Shoppers and Brands: An Empirical Study in Convenience Stores

Matěj Skalický: Motivations behind the Production of News Podcasts in Established Czech Media

Anna Paulína Jelínková – Andrej Trnka: Impact of COVID-19 on Communication Patterns of Czech and Slovak Cosplayers

Hasan Gürkan – Maria Carmen Echazarreta-Soler: The Changing Stereotypes in Popular Films STEM Themed: On Breaking the Traditional Rigid Values and the Popularisation of Science

Reviews & Today

Communication Today 2/2023

Table of Contents

Theoretical studies:

Ján Višňovský – Martin Solík – Oľga Dúbravská: New Legal Regulation of Publications in Slovak Media Environment

Slavka Pitoňáková: The Model of Value of a Media Product

Petro Katerynych – Vita Goian – Oles Goian: Exploring the Evolution of Storytelling in the Streaming Era: A Study of Narrative Trends in Netflix Original Content

Andrii Kutsyk: Methodological Principles of Media Technologies’ Influence on Human Being and Geopolitical Processes

Research studies:

Monika Prostináková Hossová: Status of Senior Media Literacy in the Slovak Republic

Lucia Spálová – Peter Mikuláš: Digital Resilience in the Area of Hybrid Threats: Perception of Concepts Associated with the Ukrainian Military Conflict by Generation Z in Slovakia

Slávka Démuthová – Alexandra Hudáková: Attractive Human Face as a Communication Tool: Age and Gender Specifics of the Attractiveness of Sexually Dimorphic Features in Facial Composites

Elias Said-Hung – Adoración Merino-Arribas – Javier Martínez-Torres: Polarisation and Disinformation Content from Spanish Political Actors on Twitter/X

Veronika Kopřivová – Kateřina Matušínská: Unlocking Generation Y: Market Segmentation via Lifestyle Insights

Terézia Rončáková – Lucia Virostková – Petra Polievková – Peter Kravčák: The Media Framing of a Toxic Celebrity. How the Slovak Press Portrayed the Businessman Accused of Journalist’s Murder

Hedviga Tkáčová – Patrik Maturkanič – Martina Pavlíková – Katarína Slobodová Nováková: Online Media Audience during the COVID-19 Pandemic as an Active Amplifier of Disinformation: Motivations of University Students to Share Information on Facebook

Šimona Tomková – Slavomír Gálik – Miroslav Kapec: The COVID-19 Pandemic and Its Influence on Slovak Media Professionals

Patrik Kajzar – Ladislav Mura: Survey of Consumer Behaviour in Selected International Catering Establishments in Czechia

Reviews & Today