Optimalizácia nástrojov marketingového mixu v aplikácií na konkrétny podnik
The research study deals with the optimization of marketing mix on the Kotler model and the application of this model on a selected product of wood company.
Alena Kusá
Optimalizácia nástrojov marketingového mixu v aplikácií na konkrétny podnik
The research study deals with the optimization of marketing mix on the Kotler model and the application of this model on a selected product of wood company.
Aktuálne otázky a problémy komunikácie bánk vo vzťahu k mladým spotrebiteľom
Young people play a specific role in financial institutions. Their role depends on the group, to which they fall into. The first group are young people who have not established any commercial relationship with a bank yet. They are influenced by several…
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