The research study deals with the optimization of marketing mix on the Kotler model and the application of this model on a selected product of wood company.
Kusa - CT 2-2010 (199 KiB) Kusa - CT 2-2010 (199 KiB)
Optimalizácia nástrojov marketingového mixu v aplikácií na konkrétny podnik
Kusa - CT 2-2010 (199 KiB)