Young people play a speciﬁc role in ﬁnancial institutions. Their role depends on the group, to which they fall into. The ﬁrst group are young people who have not established any commercial relationship with a bank yet. They are inﬂuenced by several factors arising from internal and external environments, in which young people exist. The second group are young people who are already customers of the bank. This group has the biggest ﬂuctuation. The aim of the research study is to analyze current issues and problems in communication of the banks with young people. The results of the survey indicate that most young people aged 15 to 24 have entered into a commercial relationship with the bank. This age group is by the selection of banks inﬂuenced by the views and experiences of parents.
Kusa - Bellova - CT 1-2012 (466 KiB)