The term tabloidisation is frequently used in both common sense public debates and media studies scholars’ reflection of the trends of contemporary media development. Less frequently is the term itself explained and defined for analytical purposes. The paper attempts to…
New Frontiers in Global Media Education highlights the birth, development, and growth of a dynamic educational program promoting global media literacy. The Salzburg Academy on Media and Global Change, a program born in summer 2007, annually gathers 50 students and…
Restriction of information dissemination on the Internet has various facets and follows various goals. In general, in democracies, it is only allowed upon meeting the standards of balanced rights, freedoms and overriding interests – freedom of expression/speech on the one hand…
Each time brings changes in conditions that maintain the stability of social development. The role of the leaders of the society is to respond appropriately to these changes by changing the rules governing its functioning. In the case of large…
The first provable efforts to make a specific commercial communication in the Czech Lands go deep into history – we identify them in the development of commercial communication in the rural markets in the 11th and 12th century, in the…
The author deals with the messianic traits of a hero who is a protagonist of contemporary mainstream film. Basic assumption of this paper is observation that despite the so-called “end of grand narratives” proclaimed by postmodern philosophers at the end…
Information society has given rise to information explosion which is manifested by information overlap insi-de a medium or a programme (e. g. bricolage of picture, sound and unrelated crawling text in television news, or web links as permanent invitation to…
It is quite understandable that different dictionaries and manuals as well characterize the terms newspaper and magazine (periodical) in different ways. Anyway it is not quite understandable why these different ways are so different. That is why the paper has…
Neuromarketing is a relatively new domain of applied marketing research that studies the cognitive and affective reactions of consumers to marketing stimuli. It covers the overlap between neuroscience and research into consumer behavior, as well as advertising, marketing, and product…
The paper deals with the problems of communication as they are analyzed in the framework of the systems theory of Niklas Luhmann. For Luhmann, modern society is functionally differentiated society, i.e. it is composed of heterogeneous but equal parts which…