ABSTRACT: The study presents a theoretical analysis of media linguistics as an interactional and transdisciplinary field of applied linguistics that reflects the complex linguistic, social, cultural, and technological contexts of media communication. It focuses on the systematic delineation of theoretical…
ABSTRACT: This study has two primary objectives: first, to identify which elements of manipulatively anchored deepfake videos on YouTube contribute to their potential for virality, and second, to examine how social media channels facilitate the erosion of rational perception in…
ABSTRACT: The objective of this study is to identify and describe the main milestones in the development of artificial intelligence in the form of a chronological overview of its historical development. This study also seeks to present an argument that…
ABSTRACT: The study focuses on the analysis of the constitutional and legal limits of the exercise of freedom of speech. This freedom forms one of the pillars of a democratic and legal state. However, the Constitution of the Slovak Republic…
ABSTRACT: The film genre called biographical drama (abbreviated as biopic) focuses on depicting the unique fates and professional achievements or failures of public figures, including popular figures in the music industry. Given the long-term success of these film narratives, there…
ABSTRACT: The digital transformation of the media industry brings new challenges and opportunities, with AI becoming an integral part of the creative, analytical and distribution processes. This article explores how AI is shaping the media industry, particularly in the context…
ABSTRACT: The Terrifier horror film series, despite its low-budget, has become a cult phenomenon and achieved unexpected commercial success. This study focuses on analysing the function of violence in contemporary horror cinema, specifically examining the relationship between realism and stylisation…
ABSTRACT: Prior feminist studies in the field of digital education focus primarily on the need to retrain teachers and the need to attract women to programming. Digital games have been a part of both formal and informal education processes for…
ABSTRACT: Artificial intelligence (AI) is rapidly transforming communication processes across various sectors, including marketing, education, healthcare, and entertainment. This study explores the theoretical perspectives surrounding AI’s integration into communication, examining how AI-driven tools such as ChatGPT, MidJourney, and Google Gemini…
ABSTRACT: The authors of the present study analyse various forms of virtualisation of the everyday as they appear in different theories and forms in contemporary media studies (see: Deuze, 2016; Floridi, 2019; Manovich, 2018; Lindgren et al., 2014; Gálik, 2011;…