ABSTRACT: This study explores the evolving relationship between technology and humans within the framework of Actor-Network Theory (ANT), focusing on how the rise of the network society has redefined cultural values through the logic of transparency. As data-driven infrastructures increasingly…
ABSTRACT: This study addresses the critical role of communication in implementing the ISO 9001:2015 standard within socio-economic systems, where complexity and dynamism make information exchange a decisive success factor. The research aims to develop a systematic approach for analysing and…
ABSTRACT: This study examines the causes of the polarisation of society in Slovakia and identifies weak public trust in the media as one of the main factors. The authors argue that the failure of the media to report objectively and…
ABSTRACT: The inability of established democratic institutions to offer adequate and effective solutions to accumulated crises has created fertile ground for the rise of populism, which is transforming liberal democracy into an illiberal order that we can term populistocracy. In…
ABSTRACT: The study presents a theoretical analysis of media linguistics as an interactional and transdisciplinary field of applied linguistics that reflects the complex linguistic, social, cultural, and technological contexts of media communication. It focuses on the systematic delineation of theoretical…
ABSTRACT: This study has two primary objectives: first, to identify which elements of manipulatively anchored deepfake videos on YouTube contribute to their potential for virality, and second, to examine how social media channels facilitate the erosion of rational perception in…
ABSTRACT: The objective of this study is to identify and describe the main milestones in the development of artificial intelligence in the form of a chronological overview of its historical development. This study also seeks to present an argument that…
ABSTRACT: The study focuses on the analysis of the constitutional and legal limits of the exercise of freedom of speech. This freedom forms one of the pillars of a democratic and legal state. However, the Constitution of the Slovak Republic…
ABSTRACT: The film genre called biographical drama (abbreviated as biopic) focuses on depicting the unique fates and professional achievements or failures of public figures, including popular figures in the music industry. Given the long-term success of these film narratives, there…
ABSTRACT: The digital transformation of the media industry brings new challenges and opportunities, with AI becoming an integral part of the creative, analytical and distribution processes. This article explores how AI is shaping the media industry, particularly in the context…