ABSTRACT: Episodic television drama is currently one of the most popular, profitable and variable forms of audio-visual media production. The author of the study focuses on its ability to appeal to people preferring ‘traditional’ modes of reception as well as…
ABSTRACT: The study deals with theoretical and historical reflection on the game principle alea and discusses the current trends in applying this game principle in the virtual reality. The key theoretical framework of the text is the typology of game…
ABSTRACT: The article focuses on man’s identity in the environment of digital games. Special attention is given to clarifying one of Roger Caillois’s game principles (mimicry) and its application into the process of creating digital games. The author defines corresponding…
ABSTRACT: One of the latest and very important trends in contemporary advertising is ‘goodvertising’, i.e. the inclination of brands to communicate about topics of goodness for the whole of society, and even on social change. Those topics are not directly…
ABSTRACT: Our academic literature about the history of Czech and Slovak advertising has been sketchy at best, often written under the influence of impressions rather than based on a real scientific analysis of historic reality, facts and development tendencies; in many cases…
ABSTRACT: In the modern world, manipulation is being experienced practically every day. Manipulation is an important element of the strategy of communication and advertising in business. A large selection of competitive products and advertising noise make it increasingly difficult for a product…
ABSTRACT: This study focuses on the issue of media education of children as a part of media literacy, offering an overview of the current theoretical framework related to the given topic and an analysis of various research findings presented by renowned scholars…
ABSTRACT: This article offers analysis of a personalistic dimension of truth and dialogue in normative ethics of media communication by Karol Wojtyła who is better known as Pope John Paul II. Karol Wojtyła was also a philosopher who was involved in the…
ABSTRACT: Strategies serve as a means for achieving set objectives and goals. By selecting and applying the right strategies, many business entities have become successful on the market; they have been able to beat their competitors and face a number of risks.…
ABSTRACT: The following case study presents the most important references to the transmission of auditive and visual information in the context of communicative and ethical competences that can be found both in the Bible and in the Magisterium of the Church. The…