ABSTRACT: Being one of the portmanteau words related to media entertainment, “sportainment” is a term that refers to the processes of merging sports and entertainment within the media sphere, predominantly for commercial purposes. Even though the concept is mostly discussed…
ABSTRACT: The study is focused on the development of advertising in the context of social changes in the US. Its main goal is to point out how advertising reacted to some historical events and important social, economic, political or cultural…
ABSTRACT: Nowadays mediatised society, with significant grow of popularity of so-called new media, calls for a new or at least innovated media (literacy) education. In this study I challenge this assumption and critically approach the current state. In my text,…
ABSTRACT: Community media are a natural extension of the various lives of communities within this world. They serve as a platform for sharing content, ideas and views which the communities deem important. They are equally important to the content creator…
ABSTRACT: The widespread use of computer-based technologies, mostly the Internet, constitutes a new dimension in the study of virtual nationalism. The use of distance- and time-shrinking information technologies – such as social media, virtual communities and websites of nationalist groups…
ABSTRACT: The authors provide an overview of the relations between terrorist atrocities and media coverage of the said atrocities through the analysis of media content present on Croatian Internet portals and national television in the case of terrorist abduction of…
ABSTRACT: Our analysis deals with the electoral contest of individual political parties both before and after the 2016 Slovak parliamentary election was held. The space, which is provided from all kinds of media to political parties, is various. Each medium…
ABSTRACT: The study deals with an investigation into the processes and projects related to the development of media education and media literacy education in the countries of the European Union. The study assesses media education activities in individual EU Member…
ABSTRACT: Brands are an important element of consumer culture. They represent communication of symbolic meanings, in which they are realised, and confirm critical aspects in social, cultural and psychological life contexts. Not only is the function of brands to explain…
ABSTRACT: Cyberspace of digital media changes contemporary education in two ways: by a new approach to understanding information and a new way of organising this information. In the first case, it is objectification of information that favours the idea of…