ABSTRACT:
The study presents a theoretical analysis of media linguistics as an interactional and transdisciplinary field of applied linguistics that reflects the complex linguistic, social, cultural, and technological contexts of media communication. It focuses on the systematic delineation of theoretical backgrounds, methodological frameworks, and current research directions, while emphasising the importance of analysing media language as part of multimodal, interactive, and technologically mediated media products. Special attention is paid to ecological and forensic media linguistics, digital language variability, media conflict studies, as well as broader social and cultural aspects of media communication. The results of the study point to the necessity of a transdisciplinary approach in exploring the linguistic, discursive, and multimodal mechanisms of meaning formation in the contemporary media environment.
KEY WORDS:
audience, effect, interactions, media discourse, media linguistics, media product, multimodality, transdisciplinarity
DOI: https://doi.org/10.34135/communicationtoday.2025.Vol.16.No.2.2