ABSTRACT:
This study addresses the critical role of communication in implementing the ISO 9001:2015 standard within socio-economic systems, where complexity and dynamism make information exchange a decisive success factor. The research aims to develop a systematic approach for analysing and optimising communication processes in quality management systems (QMS). The methodology is based on systems analysis and graph theory, representing QMS elements as vertices and their interactions as edges. This formalisation enables the identification of weak links, isolated or overloaded components, and critical communication nodes. Key indicators such as connectivity, rank, articulation points, and survivability were applied to evaluate system robustness, particularly at the design stage, where errors are most costly. The results demonstrate that graph-based modelling facilitates early risk detection, supports structural optimisation, and strengthens communication flows. The findings highlight the novelty of integrating qualitative management principles with quantitative graph analysis, offering organisations a proactive tool to enhance adaptability, reliability, and compliance with ISO 9001:2015.
KEY WORDS:
communication networks, digital communication, internal and external communication, ISO 9001:2015, organisational communication, organisational adaptability, quality management, socio-economic systems, strategic communication, transparency and trust.
DOI: https://doi.org/10.34135/communicationtoday.2026.Vol.17.No.1.3