ABSTRACT:This article analyses how Para athletes were presented in audiovisual commercials by companies that supported the Olympic or Paralympic Games. We focused on the framing of (dis)ability in commercials available on YouTube (2008-2021). The evolution in Para athletes’ presentation can…
ABSTRACT:An attractive human face is a significant communication tool used in visual media. Due to various psychological mechanisms, a beautiful face is associated with additional characteristics; individuals with attractive faces are perceived as trustworthy, intelligent, and qualified, thereby increasing their…
ABSTRACT:According to the last population census in Slovakia (in 2021), senior citizens, or people over 65 years of age make up 17% of the total population of Slovakia. Despite this, we cannot consider seniors, or those of the age of…
ABSTRACT:Extreme situations, such as military conflicts, generate interest in how they are perceived by the public, which must process a broad array of media stimuli in a certain way. In this study, we discuss how the basic aspects of the…
ABSTRACT:This study analyses the role of the main Spanish political groups in the polarisation of public opinion and the promotion of the culture of disinformation through Twitter (now Platform X). The study carries out an analysis of issues associated with…
ABSTRACT:One of the fundamental pillars of properly set up marketing communication is customer orientation, defining their needs and preferences and then creating their profiles. Following this fact, the aim of the study is to create subsegments of Generation Y (Millennials)…
ABSTRACT:The term “celebrity” is neutral and designates people with both admirable and intimidating histories. The media tend to overlook the moral dimension of celebrities and frame them by their own rules. This study describes the media framing of a toxic…
ABSTRACT:Conducting research in the field of consumer purchasing behaviour gained an attention during the period of the COVID-19 pandemic. The authors of this study decided to focus their attention on selected factors influencing tourism. Since consumer purchasing behaviour is a…
ABSTRACT:The research focuses on the status of media coverage of the COVID-19 pandemic by media professionals in Slovakia. Out of a representative research sample calculated to be 242 reporters out of a total of 2,130 reporters in Slovakia, only 50…
ABSTRACT:Disclosure of disinformation has attracted increasing attention in recent years. The society recognises that false reports pose a real threat to the credibility of information and, ultimately, to the security of society. On the Internet an active audience is a…