ABSTRACT: This study explores the realm of personalised political advertising, examining societal perspectives on clear regulation, enhanced transparency, and empowerment in the digital media sphere. Analysing existing international literature and responses from our own unique survey of 1,213 participants in…
ABSTRACT:This article analyses how Para athletes were presented in audiovisual commercials by companies that supported the Olympic or Paralympic Games. We focused on the framing of (dis)ability in commercials available on YouTube (2008-2021). The evolution in Para athletes’ presentation can…
ABSTRACT:Corporate identity plays an important role in the success and competitiveness of businesses in today’s dynamic business environment. It encompasses brand identity, organisational culture, values, and reputation, and is key in building relationships with stakeholders. An ethical corporate identity, in…
ABSTRACT:In the dynamic environment of global markets, understanding the complexity of the relationships between economic indicators and consumer behaviour, which can be deliberately influenced by targeted communication activities, is becoming a decisive competitive advantage in achieving economic prosperity for businesses.…
ABSTRACT:Codes of ethics are crucial in communicating and building the values of organisations and their employees. This research study focuses on exploring various aspects of ethical behaviour and the impact of ethical constraints on employee performance in organisations. In the…
ABSTRACT:The aim of the study is to identify the importance of partial communication factors of sustainable products for the Czech consumer. First, the data from an online survey is interpreted in the form of descriptive statistics to establish a comprehensive…
ABSTRACT:As the concept of sustainability has gained significant attention in recent years as a critical response to escalating environmental challenges and societal shifts, the influence of virtual influencers in promoting sustainability has become a focal point of inquiry. The purpose…
ABSTRACT:At the time of our study, more than five hundred days had passed since the beginning of the Russian occupation of Ukraine. Given the sufficient time gap and the significant amount of media output, I can thus analyse a unique…
ABSTRACT:In recent years, social media have developed the strong potential to effectively communicate and to create a value proposition about university educational services, research activities and their third role. The social media content should be designed in a way which…
ABSTRACT:This study underscores the influential capacity of transborder media communication in transcending geographical and political barriers, profoundly influencing political inclinations, voter behaviour, and public sentiment in neighbouring countries. The study specifically evaluates the portrayal of Zuzana Čaputová in Czech online…