Media education in formal education in Slovakia is the compulsory part of school curricula. One of the basic goals of media education is to teach pupils how to subject the media contents to critical analysis, in other words to develop…
The importance of country brand image has been assessed and based on the reviews of recent developments in nation branding worldwide. To evaluate the loyalty of the visitors the impact of satisfaction and brand image has been evaluated.Quantitative data from…
When not considering the campaign of Barack Obama, the best example of using social media in parliamentary election campaign was the campaign presented by the SaS (Freedom and Solidarity) political party. It has significantly accelerated the setting of social media…
The study deals with issues of agenda setting and influence of media operating at the local level to serve the public agenda in both theoretical and empirical perspective. The focus is on media, political and public agenda as well as…
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Young people play a specific role in financial institutions. Their role depends on the group, to which they fall into. The first group are young people who have not established any commercial relationship with a bank yet. They are influenced by several…
Vaclav Havel and Kim Jong Il had several features in common: they were approximately the same age; for many years they were leading the state and their decisions exceeded far beyond the state’s borders. Their deaths at nearly the same…
The aim of this study is to present the results of author’s research that uncover range of offers searched by a Slovak consumer before fi nal decision making across particular product categories. Sample size and quota sampling allow generalization of…
The article analyzes corelation of chosen indicators of economical development SR and points at direct infl uence in development of volume medial expenses in non specialized retail segment in conditions of SR. The article is also about development of particular…
Czech newspaper editors feel a strong inner professional conflict concerning following professional dilemma: to be a moral agent focused on serious problems of society or a craftsman who has generally given up on higher standards of journalistic work and tries…