The English language nowadays is significantly changing, responding to the opportunities of a rapidly evolving world. The lexical level is intrinsically most liable to changes, albeit the constantly increasing number of new words inevitably entails some obscureness and preposterousness. This…
ABSTRACT: Television news reporting is one of the most significant information sources, through which the media audiences get acquainted with the current affairs related to all aspects of social life in order to understand them. The research study focuses on…
ABSTRACT: Intensive financial investments in marketing communication of museums are connected, in parallel, to their visual presentation as well as to strengthening the communication efficiency toward public. However, the unresolved question remains whether these finances are spent effectively or rather…
ABSTRACT: Social media influencers are winning over the Internet with their outstanding work and presence. Their opinions have a powerful impact on people, especially on young generation. We can mark them as a modern phenomenon that has seen a huge…
ABSTRACT: This article offers an analysis of the ways creation of a community influences the activity of users expressed in their network behaviour. It has been assumed that a varied choice of used tools and channels of communication characterising societies…
ABSTRACT: The study aims to identify the reasons why the Arab youth prefer to use Twitter and whether their age, gender, educational level and country of origin play a crucial role in their use of Twitter. In order to answer…
ABSTRACT: Packaging and magazine covers share many common traits. Both these elements are very important in relation to marketing activities of media and non-media enterprises. And while there are quite a lot of studies on packaging itself, there are not…
ABSTRACT: New technologies give local journalists the opportunity to extend their agenda, adding the international context; however, for community participation it is crucial to be informed about the closest environment. Several Ukrainian local news sites in the situation of political…
ABSTRACT: Like in many other Central and Eastern European countries, in 2016, Romanian populist parties were voted by the ‘silent’ citizens, by those feeling deprived and not represented properly. Shortly before that, in 2015, the tragic Colectiv nightclub fire had given…
ABSTRACT: The aim of the study is to demonstrate the cross-curricular character of media competence developed in the process of media education that is integrated into the content of school education in accordance with the prevailing current international curriculum trends…