Erik Janšto

ABSTRACT: Wine consumption amongst younger generations is shifting towards occasion-based and selective patterns, positioning labels as critical communicative interfaces where quality, meaning, and trust are negotiated. This study examines how Generation Y and Z consumers interpret wine label attributes and…

ABSTRACT: Social media are currently not only used for communication between individuals but an increasing number of companies use these means as simple and fast sales and communication channels. The importance of communication with consumers through social networks, such as…