Laura Alonso-Muñoz

Laura Alonso-Muñoz

Strategies in Journalistic Branding on Social Media: The Influence of Public and Business Dimensions According to Future Journalists’ Perceptions

ABSTRACT: Social media have enabled journalists to promote their work and interact with audiences without the intermediation of their organisation. Branding on social media has become a new competency that journalists have to address. It is considered an indicator of…