ABSTRACT: The essay presents research of video and audio texts featuring public personalities for usage of phonetic and syntactic stylistic means in their speeches, aiming at identifying whether a set of phonetic and syntactic devices may enable deliberate manipulation or…
ABSTRACT: Intensive financial investments in marketing communication of museums are connected, in parallel, to their visual presentation as well as to strengthening the communication efficiency toward public. However, the unresolved question remains whether these finances are spent effectively or rather…
ABSTRACT: The essay focuses on the intersemiotic relationship of film and theatre that inevitably forces a metatextual dialogue of these semiotic systems in artworks. We have chosen the play-element of art to be the centre of our theorising, because we…
ABSTRACT: Social media influencers are winning over the Internet with their outstanding work and presence. Their opinions have a powerful impact on people, especially on young generation. We can mark them as a modern phenomenon that has seen a huge…
ABSTRACT: This article offers an analysis of the ways creation of a community influences the activity of users expressed in their network behaviour. It has been assumed that a varied choice of used tools and channels of communication characterising societies…
ABSTRACT: Social media are an important opportunity for communication and an efficient media promotion tool. Intelligent use of social media tools to promote media content helps to increase site traffic, build mass media image, and increase its reach. Today, the…
ABSTRACT: Consumer culture in the era of late modernity undergoes dynamic changes of global significance. One of the key attributes of these changes constitutes an increasing supply of opportunities and quantitative volumes of different product options. However, this trait of…
ABSTRACT: Being one of the portmanteau words related to media entertainment, “sportainment” is a term that refers to the processes of merging sports and entertainment within the media sphere, predominantly for commercial purposes. Even though the concept is mostly discussed…
ABSTRACT: The study is focused on the development of advertising in the context of social changes in the US. Its main goal is to point out how advertising reacted to some historical events and important social, economic, political or cultural…