ABSTRACT:Our academic literature about the history of Czech and Slovak advertising has been sketchy at best, often written under the influence of impressions rather than based on a real scientific analysis of historic reality, facts and development tendencies; in many cases it…
ABSTRACT:In the modern world, manipulation is being experienced practically every day. Manipulation is an important element of the strategy of communication and advertising in business. A large selection of competitive products and advertising noise make it increasingly difficult for a product to…
ABSTRACT:This study focuses on the issue of media education of children as a part of media literacy, offering an overview of the current theoretical framework related to the given topic and an analysis of various research findings presented by renowned scholars in…
ABSTRACT:This article offers analysis of a personalistic dimension of truth and dialogue in normative ethics of media communication by Karol Wojtyła who is better known as Pope John Paul II. Karol Wojtyła was also a philosopher who was involved in the reflections…
ABSTRACT: Strategies serve as a means for achieving set objectives and goals. By selecting and applying the right strategies, many business entities have become successful on the market; they have been able to beat their competitors and face a number of risks.…
ABSTRACT: The following case study presents the most important references to the transmission of auditive and visual information in the context of communicative and ethical competences that can be found both in the Bible and in the Magisterium of the Church. The…
ABSTRACT: Current massive development of information and communication technologies increases the importance of global communication that is closely linked with changes in value structures of individual and distinct entities. Intercultural relations are mainly based on an exchange of values and life models…
ABSTRACT: In this article, the authors study the influence of the Internet on human cognitive abilities using a phenomenological and hermeneutical approach. They characterize the Internet as an electronic or technological form of media communication facilitating nearly instantaneous and active dissemination of…
Innovations try to change the status quo, which is why markets resist them! A market’s hostility to innovations becomes stronger when market players are interconnected; each player will switch to a new product or service only when s/he believes others will do…
The article deals with the issue of intercultural communication, especially concerning a potential for consensus among cultures by means of an intercultural dialogue on human rights. It is a contribution towards overcoming the confrontations among civilizations and to the eradication of the…