ABSTRACT:The study points at the current times, when all people have been struggling with the problems of the socialeconomic crisis; it addresses a highly topical theme, which is the issue of applying the concept of sustainable development. The aim is…
ABSTRACT:The mediatization of political communication makes it possible to increase the number of electoral manipulations via media, whose aim is to change the competitive positions of subjects running in the election. Manipulation activities give the opportunity to affect voters’ decisions…
ABSTRACT:The fact that digital competence is a key competence in the 21st century, which increases the educational level of an individual (in the lifelong learning process) and the chances for their professional growth and personal satisfaction within the context of…
Drawing on the concepts of ‘conspiracy of silence’ and of ‘conspiracy of courtesy’ coined and developed by Joseph Ascroft, the author analyses the consequences of social media on development communication. Adopting a method of conceptual analysis of both concepts as…
ABSTRACT: The study offers a hermeneutic analysis of German-language media texts on topics regarding schools and students (German films and media contents published on websites of general interest, on news portals and in specialised online magazines, as well as on…
ABSTRACT:The author of the article speaks about epistemological relevancy or rather correctness of media-offered contents, trying to understand the nature of media ‘truth’. She bases her viewpoint on the assumption that these qualities are influenced by the general practice and…
ABSTRACT: Social media are an important opportunity for communication and an efficient media promotion tool. Intelligent use of social media tools to promote media content helps to increase site traffic, build mass media image, and increase its reach. Today, the…
ABSTRACT: Consumer culture in the era of late modernity undergoes dynamic changes of global significance. One of the key attributes of these changes constitutes an increasing supply of opportunities and quantitative volumes of different product options. However, this trait of…
ABSTRACT: Being one of the portmanteau words related to media entertainment, “sportainment” is a term that refers to the processes of merging sports and entertainment within the media sphere, predominantly for commercial purposes. Even though the concept is mostly discussed…
ABSTRACT: The study is focused on the development of advertising in the context of social changes in the US. Its main goal is to point out how advertising reacted to some historical events and important social, economic, political or cultural…