ABSTRACT:This study explores the roles that similarity and credibility play in the influencer-follower relationship as experienced by followers. The data was collected using face-to-face semi-structured interviews that were conducted with 37 young adults, analysed using thematic analysis. The findings show…
ABSTRACT:The issue of intersection of digital media and acquisition of forms of public awareness is still relatively new. This research study identifies cognitive aspects of subjective perception of different categories of influencers operating in the online environment. The aim is…
ABSTRACT: Effective representative democracy requires citizens to be informed and to engage in political discourse. Social media presents new opportunities for students to acquire, share, and comment on civic issues. The purpose of this study was to explore the ways…
ABSTRACT: The nostalgia behind historic brands and trends is definitely making large waves in the consumer market. With a good idea, even the most modern company can engage in a retro revolution. Studies suggest that nostalgia encourages consumers to spend…
ABSTRACT: The mobile games segment currently represents the biggest share of the global game market with the highest year-on-year growth rate. Logically, the importance of mobile game marketing is increasing as well. However, some practices operate ‘on the edge’. Utilising…
ABSTRACT: In this study we conduct a systematic literature review with the aim of pointing out the characteristics and types of fake news. We use them to formulate a framework to facilitate classification of fake news instances. Using the classification…
ABSTRACT: Public service media have been slow to adapt to the digital age typified by the growing role of high technologies and communications services driven by databases and fed by data. Public service media corporations established in the pre-Internet era…
ABSTRACT: The aim of the presented theoretical-empirical study is to find quantifiable data reflecting information about foreign societies in foreign news through a case study, in which we use quantitative content analysis, focusing on the occurrence of information about events…
ABSTRACT: While trust in political institutions is a necessary condition for the working of democracy, its level is constantly in decline in Western democracies. Therefore, in this study, we examine factors that are associated with the perceived trust in political…
ABSTRACT: In Ghana, the feminisation of the journalism profession has become a fact: more girls are entering journalism programmes in the Universities, and the number of women employees are growing in the newsrooms. The problem of balancing work-time arrangements (e.g.…