ABSTRACT: The study is based on a theory of the regional development and building of competitiveness of regions, as well as the regional labelling of products through using instruments of strategic management for the targeted direction of local marketing. Creating…
ABSTRACT: Social media are currently not only used for communication between individuals but an increasing number of companies use these means as simple and fast sales and communication channels. The importance of communication with consumers through social networks, such as…
ABSTRACT: The study deals with an investigation of the results of the evaluation of the quality of Slovak secondary schools, with a specific focus on identifying differences between schools that publish a school magazine and schools that do not publish…
ABSTRACT: This research focuses on the last phase of advertising1 and seeks to analyse the frequency of purchase via mobile devices by children and adolescents (aged 10 to 14) living in the Metropolitan Region of Santiago de Chile. The interest…
ABSTRACT: Within this study, the authors resolve the issue of the hybridisation of journalistic production in electronic media and specifically in television. Hybridisation has fully expanded into print and online media as well. The authors determine whether this phenomenon is…
ABSTRACT: There is an important need in the literature to explore the effects of social media use on young people’s behaviour. The main purpose of this research is to explore which factors of users’ gratifications are associated with using social…
ABSTRACT: Social media have enabled journalists to promote their work and interact with audiences without the intermediation of their organisation. Branding on social media has become a new competency that journalists have to address. It is considered an indicator of…
ABSTRACT: The use of automated journalism, also known as robotic journalism or artificial intelligence journalism, became an established practice in English-speaking countries less than ten years ago. Narrative Science and Automated Insights developed creative software that automatically generates reports. Several…
ABSTRACT:In the past few years, sensory marketing has been developing dynamically. Companies, in search of new methods of reaching the customer, refer to all of their senses. The business is more and more aware of the effectiveness of the impact…
ABSTRACT:The study deals with the issue of the influence of mass media on the behaviour of youth. Specifically, it is about the extent of leisure time spent using electronic media in relation to drug behaviour (alcohol consumption, cigarettes, marijuana, illicit…