Czech newspaper editors feel a strong inner professional conflict concerning following professional dilemma: to be a moral agent focused on serious problems of society or a craftsman who has generally given up on higher standards of journalistic work and tries…
There have been many changes in internal trade during last ten years. Businessmen make use of not only well known instruments as it is obvious in the environment of strong competition. They try to diversify business activities to sales programmes…
The paper deals with connections between the fluctuation rate and public relations and the aim is to analyze them thoroughly. After the preliminary theoretical analysis of these problems and with contribution of knowledge not only from the field of management,…
The paper deals with Slovak Internet market, its history and growth, online advertising and its revenues and the Internet population. It is the methods of its research that are important for the Internet population. The article describes different ways how…
Social networking is an area where many marketers see a great potential. Social networks make viral marketing and word-of-mouth marketing much easier than before. The article brings the basic defi nition of promotion possibilities and answers and deals with the…
A research called “On-line generation: information, communication and digital youth participation in the information society” was carried out during 2009 in Slovakia. The aim of this project was primarily an analysis of youth participation in the creation, provision, sharing, communicating and using…
Czech newspaper editors feel a strong inner professional confl ict concerning following professional dilemma: to be a moral agent focused on serious problems of society or a craftsman who has generally given up on higher standards of journalistic work and tries to…