ABSTRACT:The proliferation of video ads has drawn the attention of both researchers and practitioners. Academic research is expected to provide a deeper understanding of factors driving the irritation of users from online video ads and factors possibly reducing their general…
ABSTRACT: In today’s markets, companies have greatly shifted their focus towards customers as the entities creating the demand for companies’ products and sources of the revenues. The consumers shape and influence the current market trends with their desires and preferences;…
ABSTRACT:Changing behaviour of users searching online is reflected by search engines that strive to provide best search results to retain the loyalty of their users and increase their market share. Google as the global market leader innovates its services constantly and works…
This article deals with the issue of performance of faculties at Slovak universities in the field of marketing im-plementation in search engines, offering economically oriented studies. We have realized a primary research oriented at determining the situation of the search…
This article deals with the issue of performance of faculties at Slovak universities in the field of marketing im-plementation in search engines, offering economically oriented studies. We have realized a primary research oriented at determining the situation of the search…