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Martin Brestovanský

Parasocial Interaction Does Not Function as a Relationship Mediator between the Influencer’s Online Content and the Adolescent’s Prosocial Moral Reasoning and Behaviour

ABSTRACT:Parasocial interaction (PSI) is a term describing an audience’s false belief of ​​a social experience with a media persona. Among adolescents, influencers are the most respected media personas. Through social networking sites (SNS), they act as models representing specific value…