Lukasz P. Wojciechowski

Articles: 2

Research studies

A Reflection on the Citizens’ Attitudes to the Political Situation (and Their Creative Renditions)

ABSTRACT:The primary aim of the article is to identify the degree of creativity in the expressive means employed by citizens showing their attitudes to the current political situation. Other aims of the text include the identification of rhetorical, linguistic and…

Katarína Fichnová

Lukasz P. Wojciechowski

Peter Szabo

23. April 2019

Research studies

Ambient Marketing Practices in the United States: A Professional View

ABSTRACT:Although ambient communication has been of particular interest to both marketers and advertising agencies over the last several years, there is a paucity of academic research concerning ambient media usage. Academic research is limited to traditional outdoor advertising, specifically investigating billboards and…

Amiee J. Shelton

Lukasz P. Wojciechowski

Jamie Warner

7. April 2016