Default image

Jan Horecký

Possibilities and Limitations of Communication of Special Purpose Civic Associations – The Case of Internal Communication of a Trade Union Active in a Company Influenced by the Groundswell Concept

ABSTRACT: The progressive development of marketing communication, which can also be characterised by a significant rise of the groundswell concept, has brought about the need to modify the well-established concepts and processes not only in this field of science, but…