CHILDREN’S CONSUMER BEHAVIOUR IN CONTEMPORARY SOCIETY: A SYSTEMATISED EXPLORATORY REVIEW (2000–2024)
ABSTRACT: This study examines the literature on children’s consumer behaviour between 2000 and 2024 through a systematised exploratory review guided by the SALSA method (Search, Appraisal, Synthesis, Analysis). In a globalised and digitalised communication context, the review analyses dominant research…