Daniela Hartmann

Daniela Hartmann has a Bachelor’s degree in Mass Communication and Film Studies. The title of her bachelor thesis was „How do Book Trailers affect the recipient’s minds? Results of an online experiment”. Since 2011, she has been working towards a Master’s degree in Communication Science at the Department of Communication at Johannes Gutenberg University Mainz/Germany.

Articles: 2

Výskumné štúdie

Trailer Zum Buch – Wie Wirken Buchtrailer Auf Die Rezipienten? Ergebnisse Des Ersten Online-Experiments In Deutschland

As far as we know, an experiment on the effect of book trailers has not yet been presented to a broader academic public. Our findings: Book trailers are – compared to blurbs – better able to make clear to the…

Christian Schäfer-Hock

Daniela Hartmann

26. February 2014

Research studies

How Do Book Trailers Affect The Recipients? Results Of The First Online Experiment In Germany

Christian Schäfer-Hock

Daniela Hartmann

26. February 2014