ABSTRACT: This study explores the realm of personalised political advertising, examining societal perspectives on clear regulation, enhanced transparency, and empowerment in the digital media sphere. Analysing existing international literature and responses from our own unique survey of 1,213 participants in…
ABSTRACT: Artificial intelligence (AI) is rapidly transforming communication processes across various sectors, including marketing, education, healthcare, and entertainment. This study explores the theoretical perspectives surrounding AI’s integration into communication, examining how AI-driven tools such as ChatGPT, MidJourney, and Google Gemini…
ABSTRACT: The authors of the present study analyse various forms of virtualisation of the everyday as they appear in different theories and forms in contemporary media studies (see: Deuze, 2016; Floridi, 2019; Manovich, 2018; Lindgren et al., 2014; Gálik, 2011;…