ABSTRACT:As the concept of sustainability has gained significant attention in recent years as a critical response to escalating environmental challenges and societal shifts, the influence of virtual influencers in promoting sustainability has become a focal point of inquiry. The purpose…
ABSTRACT:At the time of our study, more than five hundred days had passed since the beginning of the Russian occupation of Ukraine. Given the sufficient time gap and the significant amount of media output, I can thus analyse a unique…
ABSTRACT:In recent years, social media have developed the strong potential to effectively communicate and to create a value proposition about university educational services, research activities and their third role. The social media content should be designed in a way which…
ABSTRACT:This study underscores the influential capacity of transborder media communication in transcending geographical and political barriers, profoundly influencing political inclinations, voter behaviour, and public sentiment in neighbouring countries. The study specifically evaluates the portrayal of Zuzana Čaputová in Czech online…
ABSTRACT:This study explores the impact of digit(al)isation and convergence on television in Bosnia and Herzegovina, considering the fact that the digital revolution, sparked by the proliferation of advanced digital technologies, has brought significant changes to the media sphere. One of…
ABSTRACT:The purpose of the study is to analyse the dynamics of the influence of news agencies on the content of print and online publications within the media environment of Kazakhstan. The following methods were used: hypothetical and deductive, content analysis,…
ABSTRACT:This article analyses how Para athletes were presented in audiovisual commercials by companies that supported the Olympic or Paralympic Games. We focused on the framing of (dis)ability in commercials available on YouTube (2008-2021). The evolution in Para athletes’ presentation can…
ABSTRACT:The general perception is that the COVID-19 pandemic led to significant shifts in social media usage patterns, resulting in increased Internet traffic for communication purposes. This study analyses the use of social media and television by the Romanian population before…
ABSTRACT:Corporate identity plays an important role in the success and competitiveness of businesses in today’s dynamic business environment. It encompasses brand identity, organisational culture, values, and reputation, and is key in building relationships with stakeholders. An ethical corporate identity, in…
ABSTRACT:Codes of ethics are crucial in communicating and building the values of organisations and their employees. This research study focuses on exploring various aspects of ethical behaviour and the impact of ethical constraints on employee performance in organisations. In the…