The first provable efforts to make a specific commercial communication in the Czech Lands go deep into history – we identify them in the development of commercial communication in the rural markets in the 11th and 12th century, in the…
The author deals with the messianic traits of a hero who is a protagonist of contemporary mainstream film. Basic assumption of this paper is observation that despite the so-called “end of grand narratives” proclaimed by postmodern philosophers at the end…
Information society has given rise to information explosion which is manifested by information overlap insi-de a medium or a programme (e. g. bricolage of picture, sound and unrelated crawling text in television news, or web links as permanent invitation to…
The aim of the text is to describe one of the basic functions of the elections, executed at both normative and empirical levels – the communication function, in the context of changes in the structure of Western societies, changes in…
Neuromarketing is a relatively new domain of applied marketing research that studies the cognitive and affective reactions of consumers to marketing stimuli. It covers the overlap between neuroscience and research into consumer behavior, as well as advertising, marketing, and product…
The paper deals with the problems of communication as they are analyzed in the framework of the systems theory of Niklas Luhmann. For Luhmann, modern society is functionally differentiated society, i.e. it is composed of heterogeneous but equal parts which…
The influence of the electronic media transition form analogue to digital broadcasting on mass media law and on the position of the state within the framework of mass media activities in the era of digitalization is not sufficiently appreciated. The…
The politician does not want to be just a subject exposed to the political arena any longer, who is becoming well-known and recognizable thanks to political advertising. The politician is getting more active in the field of com-munication processes aimed…
By using the long-term empirical observation method and on the basis of sociolinguistic principles, we analyzed the interpersonal communication of the convicts with the purpose to expose their communication stereotypes as determinants of assimilation with abnormal social environment and with…
A discourse of the term identity is very unambiguous in social sciences. However, there is a prevailing opinion that identity is a social construct which is characterised by plurality of identifi cation relationships. Identity as a non-variable and stable quality…