In August 2010 there elapsed 84 years from a successful start of regular radio broadcasting in Slovakia, under the brand “Radiojournal”. In the process of cultural-historical development in our country, the Slovak Radio has established itself as a representative of…
ABSTRACT: This paper deals with the issue of living space and mental maps in relation to advertising. Lived area means the place where a person moves most, like home, streets, means of transportation, workplaces, schools, sports facilities, cultural facilities, etc.…
The article contributes to the clarification of media education terminology. Media education is relatively new and theoretically unresearched cross-sectional field of mass media studies, journalism, pedagogy and other interdis-ciplinary sciences. In the context of selected theoretical approaches we propose definitions…
The study deals with the theme of the relationship of corporate identity and image focusing on the search and analysis of published researches and publications on the topic. The text of study presents processed opinions and practical findings of domestic…
There are currently numerous management methods and their number is still growing. With this tendency the problem of monitoring, perception and adoption grows as well. Identifying and supporting contemporary search is therefore current both in theoretical and practical spheres. This…
The paper deals with the problem of effective and aesthetic exploitation of sounds, jangle, music and silence in making an atmosphere of stress and fear in horror movies. The authors analyze the frequency spectrum of sounds and complexity of musical…
This paper deals with the issue of living space and mental maps in relation to advertising. Lived area means the place where a person moves most, like home, streets, means of transportation, workplaces, schools, sports facilities,cultural facilities, etc. The mental…
Trust management is a complex approach to internal and external relations within an organization, and to identification of strategic areas that govern such relations. Trust management operations are performed in various areas of managerial practice and form a sphere of…
Within the late modernity discourse attention has been drawn to the intensifying process of individualization. This process is being accelerated and affected by de-institutionalization and de-stratifi cation – both processes resulting from the crisis of organised modernity. Individualization does not…
The paper deals with the issue of amusement phenomenon and function of stereotypes by production and acceptance of media culture. The goal of submitted text is the analysis of complex row of primary and secondary factors, on the ground of…