The paper deals with the problem of effective and aesthetic exploitation of sounds, jangle, music and silence in making an atmosphere of stress and fear in horror movies. The authors analyze the frequency spectrum of sounds and complexity of musical…
This paper deals with the issue of living space and mental maps in relation to advertising. Lived area means the place where a person moves most, like home, streets, means of transportation, workplaces, schools, sports facilities,cultural facilities, etc. The mental…
Trust management is a complex approach to internal and external relations within an organization, and to identifi cation of strategic areas that govern such relations. Trust management operations are performed in various areas of managerial practice and form a sphere…
Within the late modernity discourse attention has been drawn to the intensifying process of individualization. This process is being accelerated and affected by de-institutionalization and de-stratifi cation – both processes resulting from the crisis of organised modernity. Individualization does not…
Slovakia, as well as other European countries in the last decade, tries to increase its innovation effectiveness. One of the tools used to increase the effectiveness and competitiveness is to create a cluster as a form of partnership. The scientifi…
The paper is dealing with the meaning of media education in the fi rst decade of 21st century. The aim is not to give exhausting explanation of the whole problem but to show the effects of media contents and their…
The system of preferences of the public opinion is now largely due to the mega production of media and by its predominant infl uence on social assessments the main factor in shaping the respect of general public for values. The…
Philosophy of mediality is in effect an attempt to link the gaps between that what comes out of the process of thinking as the thought-content, without considering only the predicates and descriptions of subjects of thinking. It is only by…