The study deals with the fundamental function of journalism in its current view, with the commercial character of media institutions and with the internal motivation of their employees. All the three problems are solved in the view of the religious…
The research study offers an examination of the level of media literacy before the introduction of the media education course and after the acquisition of media competencies a well as the research on the attitudes of students to the course.…
The article covers the attitude to advertising as the most dominant tool of marketing communication. Advertising and attitude to it certainly strongly influence the social behaviour and relationships between people. Here, we present the results of an empirical survey implemented…
This article deals with the issue of performance of faculties at Slovak universities in the field of marketing im-plementation in search engines, offering economically oriented studies. We have realized a primary research oriented at determining the situation of the search…
In the global world, new paradigms of social development are constantly established. Universities are at an intersection of two interests in the bachelor’s degrees of education: the students are demanding more practical experience, but the educators condition the acquisition of…
Knowledge society faces the challenges to the universalization of education. A changeover from massificationto universalization of education brings new views on the role and functions of education, and of course, on the contents of knowledge mediated by a tertiary education…
Changing social reality provides authors of the periodical press, especially the dailies, with unpredictable situations which they have to cope with. In the paper the author deals with the structural-compositional issues of the daily periodical press using the example of…
The article covers the attitude to advertising as the most dominant tool of marketing communication. Advertising National culture is one of the frequent topics of professional discussions on advertising in the sphere of inter-national advertising, most of all in terms…
Considering that marketing ethics is an interdisciplinary area includeing wide spectrum from marketing, management, finance and accountancy to philosophy, politics and law it requires general knowledge both of the students and academicians. Marketing ethics provides innumerable amount of the materials…
In the global world, new paradigms of social development are constantly established. Universities are at an intersection of two interests in the bachelor’s degrees of education: the students are demanding more practical experience, but the educators condition the acquisition of…