ABSTRACT: The aim of the study is to demonstrate the cross-curricular character of media competence developed in the process of media education that is integrated into the content of school education in accordance with the prevailing current international curriculum trends…
ABSTRACT: The study focuses on organisation and perception of government communication by government agents and stakeholder representatives in the Czech Republic. At the same time, it presents an original methodological approach to researching government communication. The research evidence suggests that government…
ABSTRACT: Television advertisements are one of the most important areas in which gender roles that are considered ‘suitable’ for women and men provide a continuation of gender relations. In addition to problematic representations of women in television advertisements, it is…
ABSTRACT: According to polls, the proportion of Czech respondents who perceived irregular migration as a real and serious security threat doubled from 32% in 2014 to 65% in 2015. By means of a content analysis of the news stories published…
ABSTRACT: Ever since it was first aired in September 1999 in the Netherlands, the Big Brother television show became the world’s most famous and most widely-held reality show franchise with up to 400 broadcast seasons in more than 70 countries.…
ABSTRACT: In today’s markets, companies have greatly shifted their focus towards customers as the entities creating the demand for companies’ products and sources of the revenues. The consumers shape and influence the current market trends with their desires and preferences;…
ABSTRACT: The topic of this empirical study is focused on applying usage of heuristic methods in the process of retail shops placement as a starting point of putting into effect targeted communication of retail shops with a customer in their…
ABSTRACT: The research article aims to describe the overall strategy of the experimental studies aiming to provide a thorough set of knowledge on social networks’ influence on the level of development of the Ukrainian youth’s civic activity. The author presents…
ABSTRACT: One of the basic aims of all companies doing business in the present market environment is to distinguish themselves from their competition. The basic way how to do it is to create a unique corporate identity, i.e. a functioning…
ABSTRACT: The article discusses the issue of Public Relations (PR) and its use in Polish social welfare institutions. At present, we can observe that Polish social welfare industry faces serious problems related to its public image. This is due to:…