ABSTRACT: According to theories presented in scholarly literature concerning the subject, women are perceived in terms of soft qualities such as empathy, agreeableness, friendliness or mildness, whereas politics is presented as ruthless and full of conflicts. Therefore, dispositions expected from…
ABSTRACT: After a long history, research on the relation between participative and communicative practices was revived in the late 1990s because of the proliferation of new media. New studies have taken into account both online and offline participation and the…
ABSTRACT: Garuda Indonesia is an airline company owned by the Indonesian Government. The airline has been vastly developed since being established in 1950. Remarkable growth has been achieved mainly due to the fact that in the early years there was…
ABSTRACT:The development of Czech media during the last 25 years has been influenced by commercialisation, which has characterised its transformation from that of a communist regime to its current globalised context. The commercialisation of local media has manifested itself through the notable…
ABSTRACT:The article focuses on the topic of celebrity endorsement in TV commercials in terms of their perception by Generation Y. For the purposes of the study effectiveness of advertising was reduced on recall of commercials – in the sense of one’s ability…
ABSTRACT:Changing behaviour of users searching online is reflected by search engines that strive to provide best search results to retain the loyalty of their users and increase their market share. Google as the global market leader innovates its services constantly and works…
ABSTRACT:Although ambient communication has been of particular interest to both marketers and advertising agencies over the last several years, there is a paucity of academic research concerning ambient media usage. Academic research is limited to traditional outdoor advertising, specifically investigating billboards and…
ABSTRACT: How media confront abnormal social trends speaks volumes about the prevailing social and journalism norms and values. Bleak economic and social conditions may give rise to suicides, which classical sociological theory views as a strong indicator of a society in a…
ABSTRACT: Political protests which took place in Ukraine were another example of how social and content websites were used during protests on the Independence Square (Maidan Nezalezhnosti) in Kiev – the protests started in November 2013 and ended in February 2014. This…
ABSTRACT: The article discusses the relationship of young engaged Catholics in Slovakia to the various media outlets which they follow. It attempts to reveal which media outlets are considered to be inspiring and thought-provoking and how are they perceived and evaluated by…