Martin Kuchta

ABSTRACT:The proliferation of video ads has drawn the attention of both researchers and practitioners. Academic research is expected to provide a deeper understanding of factors driving the irritation of users from online video ads and factors possibly reducing their general…

ABSTRACT: In today’s markets, companies have greatly shifted their focus towards customers as the entities creating the demand for companies’ products and sources of the revenues. The consumers shape and influence the current market trends with their desires and preferences;…