Malgorzata Koszembar-Wiklik, Author Communication Today

Research studies

Sensory Marketing – Sensory Communication and Its Social Perception

ABSTRACT:In the past few years, sensory marketing has been developing dynamically. Companies, in search of new methods of reaching the customer, refer to all of their senses. The business is more and more aware of the effectiveness of the impact…

Malgorzata Koszembar-Wiklik

10. November 2019

Theoretical studies

Controversial Themes in Advertisements: On Manipulating the Emotions of Audiences and Extending the Boundaries of the Social ‘Taboo’

ABSTRACT:In the modern world, manipulation is being experienced practically every day. Manipulation is an important element of the strategy of communication and advertising in business. A large selection of competitive products and advertising noise make it increasingly difficult for a product to…

Malgorzata Koszembar-Wiklik

7. April 2016