This article covers the issues of complex impacts of marketing communication on society. It focuses in particular on side effects, unwanted consequences of advertising. Based on data from an empiric survey which was focused on the target group of younger…
This article covers the issues of complex impacts of marketing communication on society. It focuses in particular on side effects, unwanted consequences of advertising. Based on data from an empiric survey which was focused on the target group of younger…
ABSTRACT: This paper deals with the issue of living space and mental maps in relation to advertising. Lived area means the place where a person moves most, like home, streets, means of transportation, workplaces, schools, sports facilities, cultural facilities, etc.…
This paper deals with the issue of living space and mental maps in relation to advertising. Lived area means the place where a person moves most, like home, streets, means of transportation, workplaces, schools, sports facilities,cultural facilities, etc. The mental…
This paper deals with the issue of living space and mental maps in relation to advertising. Lived area means the place where a person moves most, like home, streets, means of transportation, workplaces, schools, sports facilities,cultural facilities, etc. The mental…