ABSTRACT:This article analyses how Para athletes were presented in audiovisual commercials by companies that supported the Olympic or Paralympic Games. We focused on the framing of (dis)ability in commercials available on YouTube (2008-2021). The evolution in Para athletes’ presentation can…
ABSTRACT: The use of automated journalism, also known as robotic journalism or artificial intelligence journalism, became an established practice in English-speaking countries less than ten years ago. Narrative Science and Automated Insights developed creative software that automatically generates reports. Several…
ABSTRACT: The study examines the presence of female skiers, with and without a disability, on the social media platform Facebook. It focuses on Czech and foreign athletes and discusses their posts, as well as promotional and commercial content published on…
ABSTRACT: The article provides a theoretical and analytical insight into the framework of celebritization in sports; it mainly deals with the world of athletes with physical disabilities. The authors focus on the media image of Jiří Ježek, the most successful cyclist in…