Volume 7 (2016)

Table of Contents

Theoretical studies:

Arkadiusz Modrzejewski: The Personalistic Aspect of Truth and Dialogue in the Context of Karol Wojtyła’s Philosophy: John Paul II’s Ethics of Media

Małgorzata Koszembar-Wiklik: Controversial Themes in Advertisements: On Manipulating the Emotions of Audiences and Extending the Boundaries of the Social ‘Taboo’

Božena Šupšáková: Media Education of Children and Youth as a Path to Media Literacy

Dušan Pavlů: The Beginnings of Market Research and Measurement of Market Advertising Effectiveness

Research studies:

Amiee J. Shelton – Łukasz P. Wojciechowski – Jamie Warner: Ambient Marketing Practices in the United States: A Professional View

Andrej Miklošík – Ferdinand Daňo: Search Engine Optimisation and Google Answer Box

Peter Mikuláš – Jaroslav Světlík: Execution of Advertising and Celebrity Endorsement

Lenka Waschková Císařová: Czech Local Press Content: When More is Actually Less

Interview:

Ján Višňovský – Jana Radošinská: Some Notes on the Translation as an Interpretative Art and Communication as well. Interview with Juraj Vojtek

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