Volume 3 (2012)

Theoretical studies:

Ondrej Roubal: Era Of Uncertainty And Accession Into The Age Of „Hunter-Gamer“Society

Michał Kaczmarczyk: Public Relations In The Trust Management. Prolegomena

Tomáš Farkaš – Lenka Šurinová: Phenomenology Of Sound And Music In Horror Movies

Research studies:

Peter Murár: Media Reflection Of Death Vaclav Havel And Kim Jong Il In Social Media

František Zich: On The Theme Of Marketing Communication Side Effects

Tomáš Fašiang: Connection Of Chosen Economical Indicators With Development Of Medial Expenses In Non Specified Retail Segment

Veronika Hrabacková – Miroslav Sabo: How Many Offers Does Slovak Consumer Need?

Alena Kusá – Stanislava Bellová: Current Issues And Problems Of Marketing Communications Of Banks Regarding Young People