Volume 15 (2024)

Table of Contents

Theoretical studies:

The COVID-19 Pandemic: A Catalyst for Increased Consumption in Television and Social Media Usage in Romania, Antonio Momoc

The Influence of News Agencies on Print and Online Publications/Newspapers, Saule Kultayeva – Rimma Zhaxylykbayeva – Gulnar Uzbekova – Aliya Beldibekova – Galiya Maikotova

Research studies:

Evolution of Commercials Featuring Para Athletes: From Friend Next Door to Equal Sports Stars, Veronika Macková – Kateřina Turková – Alice Němcová Tejkalová

The Impact of Brand-Voice Integration and Artificial Intelligence on Social Media Marketing, Peter Murár – Michal Kubovics – Vladimíra Jurišová

Codes of Ethics as a Marketing Communication Tool: The Impact of Codes of Ethics on the Behaviour and Appearance of Employees, Jana Kozáková – Radovan Savov – Tamás Darázs

Significant Communication Factors for Sustainable Products with a Focus on Czech Consumers, Eva Jaderná – Alena Srbová

Beyond Data: Strategically Leveraging Consumer Metrics and Market Signals of Business Prosperity in the Context of Marketing Communications, Tomáš Fašiang – Pavel Gežík

Virtual Voices for Sustainable Values: Exploring Content Themes and Advocacy Strategies in the Sustainability Promotion of Virtual Influencers, Hoai Lan Duong – Minh Tung Tran

Kyjev or Kyjiv? Use of Ukrainian City Names in Slovak Media as an Expression of Solidarity, Daniel Rabina

How Universities Communicate with the Public via Social Media: A Content Analysis, Ludvík Eger – Mikuláš Gangur

Beyond Borders: Unveiling the Media Representation of Zuzana Čaputová in Czech Online News, Martina Švecová

Potentials and Challenges of Digit(al)isation and Convergence of Television in Bosnia and Herzegovina, Lamija Silajdžić

Reviews & Today

Table of Contents

Theoretical studies:

Man vs. Technology (Forms and Transformations of Virtualisation of Everyday Life in the Era of Transhumanism), Erika Moravčíková – Viera Jakubovská – Kristína Jakubovská

AI in Communication: Theoretical Perspectives, Ethical Implications, and Emerging Competencies, Aleksandra Mirek-Rogowska – Wojciech Kucza – Krzysztof Gajdka

Research studies:

Digital Dilemmas: Evaluating the Ethics and Efficacy of Personalised Political Advertising in Modern Democracies, Václav Moravec – Nik Hynek – Beáta Gavurová – Matúš Kubák

Disinformation in Political Advertising in the Context of First-Time Voters’ Advertising Literacy, Ľudmila Čábyová – Denis Javořík

Readability and Comprehension of Digital Texts by Political Figures, Hana Kiková – Michaela Žuk-Olszewska

Ecoproducts in the Dynamic Era of Digital Communication: A Neuromarketing Study of Users’ Emotional Reactions on Social Media, Simona Ščepková – Anna Zaušková

Loyalty Programmes as Retailers’ Communication Tools during a Period of Social Change, Daniela Kollárová – Andrii Kushnarevych

Influencing Consumer Decisions on Instagram: The Differential Impact of Posts and Stories across the EKB Model, Paulo Duarte Silveira – Yash Chawla – Duarte Xara-Brasil

Assessing the Impact of Message Sources and Content on B2B Social Media Marketing Effectiveness, Nanik Haryana – Nurkholish Majid – Yuniningsih

The Current Position of Neuromarketing as a Tool of Marketing and Communication Strategy, Ladislav Pátík

CSR as a Modern Marketing Communication Tool at the Threshold of the Third Millennium, Kristína Osúchová – Jana Lešundáková – Zdenka Kádeková – Ingrida Košičiarová – Adriana Mateášiková

Press under Pressure: Framing of the Russian-Ukrainian Conflict in the Slovak Press, Andrej Habiňák

Shaping Perceptions: A Study of Ukraine and Ukrainians in Slovak Media throughout Two Years of War, Mariana Kitsa

Reviews & Today